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Brace! Brace! Using business, finance & management skills to lead an airline during a pandemic!

James Westgarth is currently Senior Director, Procurement at The Lufthansa Group. In this role, he has oversight of the external spend of the Group (2019: €22 billion). James recently led the initiative to secure supply chain resilience and working capital for the Group during the COVID-19 crisis. As a result, James and the Lufthansa procurement team received the 2021 Highly Commended Award from the Chartered Institute for Procurement and Supply (CIPS) for Supply Chain Resilience in a Crisis. A native of the United Kingdom, he has lived and worked in several countries during his career including Australia, France, the United States and Germany. In addition to his professional role, he is also a doctoral researcher at Munich Business School and Ironman triathlete.

This interactive master class placed participants as members of the Board of Directors of “ASIBA Airways” during the COVID crisis. What decisions would they take as the crisis unfolds? What leadership, marketing, finance, operations, human resource and supply chain management skills would they employ? Could they ensure the survival of both the airline and their place on the Board? See the video recording below to find out more.

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