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Artificial Intelligence & YouTube: a toolkit

What makes people stop and watch video advertisements on YouTube? What do impactful advertisements on YouTube have in common? Using video creative data and machine learning, Google’s Global Creative Works team studied 17 000 videos advertisements worldwide to define a set of YouTube best practices which are proven to work effectively for brands. In this session, we discussed what went into the research and our findings.

Ariane Le Port

Ariane Le Port is the Global Head of Research, Exploratory and 3rd Party, for Google Creative Works. Over her decade at Google, she worked with the most cutting-edge global brands on a variety of strategic business, insights and measurement challenges — from consulting on brand measurement to using Google-powered consumer insights to drive digital video campaign effectiveness. After working in Paris and London, she is now based in New York.

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